For an industrial designer
If there's anything more daunting than a client's project...
That was probably to design a satisfactory booth for the boss, who had a design background.
But more brain-burning than designing a booth
Perhaps it's about designing a booth for a design exhibition.
For example, the world's largest
The 8th Shenzhen (International) Industrial Design Fair
Since industry leaders referred to this major exhibition as the final exam
October becomes "hair loss season" for our colleagues in the exhibition department every year.
Although the setup standards for the exhibition are very simple every year
It must match the company's high-end and elegant aesthetic.
It also needs to showcase the team's exceptional design capabilities.
At the same time, it highlights the BOSS's magnificent and splendid visual appeal.
And to meet the budget of cutting back on finances to create a three-bedroom, two-living-room apartment.
so
Design a booth that satisfies everyone.
It seems like such an easy thing.
So
As a design team that prides itself on its extremely high aesthetic standards
They often think: How exactly should a booth be designed?
Only then can one escape the noise in the bustling crowd.
Maintaining color amidst an abundance of color
Don't rush to be first, don't be afraid to be last.
Demonstrating strength in silence
Yichen's "Museum" series of booths began two years ago.
In order to leave space for the viewer
Examine and appreciate the exhibits from a perspective perpendicular to them.
The team created the first "all-inclusive" booth.
2018
last year
Continuing the stylish wall hanging trend
The booth was split in two
Black and white as the boundary
Vibrant colors originate from white, but are hidden in black.
Thus achieving the goal of spending the money of a booth
It looks like a great value for two booths.
2019
So
Museum 2020
What should it look like?
2020
Under the pandemic
The relationship between humans and the environment is constantly being restructured.
In the venue where construction and demolition have become utterly taken for granted.
We are also rethinking
Are there any greener and more environmentally friendly ways to set up an exhibition?
For example, using standard trusses instead of disposable timber.
For example, using modular prefabricated blocks.
Make it into a recyclable display unit.
This not only reduces the difficulty of construction but also reduces waste.
It can also shorten the setup time.
Reduce costs
so
Use design thinking to build the booth
Isn't this itself a way of conveying design value?
The same
When the exhibits are once again displayed on the wall
Separating from the two-dimensional space of the audience
The exhibition space was then returned to the visitors.
A sense of déjà vu, like a "museum within a museum," arises spontaneously.
It creates a unique and special spatial experience.
And successfully made it easy for the audience to walk in.
It's not easy to find a way out.
In this atmosphere
The coolest "exhibit" of the entire event – a fire hydrant
It also seems to have become a kind of performance art.
Fulfilling the mission
Leaders visit
The development of the industrial design industry cannot be separated from the attention of government leaders.
At this grand exhibition, Yichen's booth was also fortunate to receive visits from leaders of the ministry and the city.
Luo Min, Director of the Industrial Culture Development Center of the Ministry of Industry and Information Technology
Vice Mayor and Party Member of Shenzhen Municipal GovernmentNie Xinping
Designer Sharing Session
As one of the few major gatherings in the design world
Every major exhibition is a stage for emerging talents to make their voices heard.
Define the industry with your own philosophy
Expressing viewpoints through a pure passion for design
As a regular on this stage
Yichen's colleagues go on stage every year
Share your understanding of design
This year, he even gave a speech.
They discovered their respective strengths in typhoons.
And his calm demeanor despite repeated reminders from staff that the time was up.
Designer Night
Retained Program Designer's Night
A grand gala dinner that designers flock to attend every year.
Besides the fact that the buffet is delicious and free,
More importantly, it's about witnessing the exciting moment when The Great One Grand Prize is revealed.
The Great One Product Innovation Design Award, with only 5 winners in total.
Once again, it was won by Yichen.
This marks the 6th year that Yichen has participated in the exhibition.
He has won the trophy 5 times.
Such an excellent design team
Adding a chicken leg is no longer enough to satisfy me.
Talk Tank
The future is discussed in terms of "new".
It was curated by Michael Young specifically for young designers.
Aimed at encouraging a new generation to join the ranks of those speaking out for the exhibition.
Presenting a fresh understanding of design from a unique perspective
Perhaps it was because they shared the same English name as the curator.
Michael, founder of Yichen
Invited to host the event once again
Therefore, he blended in with the rookie team as a fake rookie.
He would occasionally throw out seemingly sharp, but actually awkward, questions to the guests.
Maintaining a slightly eerie atmosphere at the scene.
end
Although
This year's modular design
The bloodshed during the exhibition's dismantling was significantly less than in previous years.
However, there was noise from the gathering.
There will inevitably be the loneliness of the end.
The raging pandemic in 2020
Even the Canton Fair had to be moved online.
The design exhibition was still able to be held.
This is undoubtedly a great blessing for designers.
Curator Michael Young, who was stranded in Hong Kong, reflected on this.
The exhibition will be titled "The Post-Jungle Era of Design".
Designers who hope to always live in the jungle era
Able to continuously showcase oneself
Seeking one's own way of survival
Looking back at 2020
The COVID-19 pandemic has forced all industries to re-examine themselves.
Facing the industry's vulnerabilities amidst crisis and opportunity
Re-understanding the basic logic of one's own industry
Define your own value
Designers are a group that wavers between art and commerce.
When survival becomes precarious
How can art demonstrate its value?
However, is good looks always right?
Teacher Pan Hu said that the hatred for aesthetics is irreconcilable.
Today, as Generation Z gradually becomes the mainstream consumer group...
Beauty for products
It should be a basic moral principle.
Ugliness is a kind of evil
If it is not evil
The Industrial Design Exhibition is now in its eighth year.
It has formed its own unique ecosystem
Here
The outstanding new generation continues to use increasingly better methodologies and values.
Constantly redefining business and societal understanding of design
Let Chinese design form an iterative process
Bringing better designs and better design teams to the forefront.
Yichen is honored to have partnered with Dazhan for 6 years.
Continuously get to know outstanding design teams and designers
Gradually becoming a leader in the industry
Impacting society with better design
Here
We will continue to become better versions of ourselves.
Accept new challenges
Witness a better design future