Michael Zheng

CEO

MA in Design Strategy and Innovation in Brunel University, London Served as industrial designer in NME London, Sierra Wireless in Shenzhen, and creative director in Blue Whale Design agency in Shenzhen.

Tony Lee

Co-Founder

Senior industrial designer. Familiar with and have rich access to wide range of China based supplier chain. Good at exploring suitable and affordable solutions for startup or SMEs.

Sim Chen

Co-Founder

Excellent at both plastic and metal material based DFM works. Sim had plentiful experience in working with Chinese leading brands including Tencent, China Mobile, Baidu and Sany Heavy Industry.